CHOPARD At Watches & Wonders
Showroom Photography
Capturing Elegance: Patric Pop at Watches and Wonders
At the prestigious Watches and Wonders international fair in Geneva, I was commissioned to photograph Chopard’s exquisite stand, showcasing everything from haute horlogerie to haute joaillerie. Capturing the stand’s impressive facade, luxurious interiors, salons, and thematic showrooms, including the captivating “Chopard Loves Cinema” and retail spaces, required adaptability to very diverse lighting conditions.
Each setting posed its unique challenges, from the very dark thematic “Chopard loves cinema” showroom and the retail spaces, which required a keen eye for lighting to ensure the luxury items sparkled as intended. My approach blended technical proficiency with an artistic touch, ensuring each photograph not only captured the visual appeal but also communicated the ambiance of the space. The result was a series of images that not only served as a visual documentation of the event but also as a testament to Chopard’s standing in the luxury goods industry.
The quality of the imagery, achieved under varying and often challenging lighting conditions, highlighted my expertise in interior and luxury display photography. These images now serve as a vital component of Chopard’s marketing materials, helping to convey the brand’s narrative and its products' exclusiveness to a global audience. Through my lens, the detailed craftsmanship and the opulent essence of Chopard were vividly brought to life, reaffirming my commitment to delivering photography that meets the high standards of the luxury brands I collaborate with.