Chopard Vitrines

Visual Merchandising & Window Displays Photography

Capturing Elegance for Chopard

As Patric Pop, a Geneva-based photographer, I was tasked with a special project for Chopard, focusing on their shop windows. This assignment involved capturing the essence of their visual merchandising, which blends artistic vision with technical precision. I had the opportunity to photograph not only their standard vitrines but also the unique “Chopard loves cinema” series, showcasing Chopard’s deep connection with the film industry.

Photographing shop windows is an art form I approach with expertise, ensuring each display is presented in its best light. The “Chopard loves cinema” windows, nearly 3 meters tall and wide, posed a unique challenge that allowed me to utilize my skills to highlight the luxury and elegance of Chopard’s displays, further solidifying my role in the visual storytelling of high-end retail.