Meet PATRIC Pop.

Pop like the art.
Pop like the stars.
Pop like the corn.
Pop like the champagne corks to celebrate those big wins! 

20+ YEARS of experience

I have the incredible chance meeting people from so many different backgrounds and worked in very different fields with a huge number of leading brands. When we work together, you will quickly see my added value that goes beyond the project’s task. Here is a short overview on what I have experienced so far:

Origins

I grew up in Bern. Already in high-school I was in contact with Art Center College of Design. More than once I skipped school and hopped on a train-ride to the Lac Léman to attend lectures at the European campus in Vevey, with famous designers, architects, marketing executives and creatives.

California

Due to lucky circumstances I ended up graduating in Los Angeles from the renowned Art Center College of Design. First, California was a cultural shock to me. But very quickly, I started to appreciate this true eye opener! I was about to expand my vision from structured, somehow limited European thinking, to limitless “anything goes”, challenging the status quo and starting to see things more globally.

Creative Director

Germany’s legendary advertising agency Springer&Jacoby hired me on the spot for a newly created special unit. Assisting closely my Creative Directors and Managing Director, as a Junior I got the chance to be a key contributor to retaining business (Beton, Swissquote), working on new business pitches and creating successful communication campaigns. From Hamburg I returned to Switzerland to join McCann Geneva. As an art director I was key contributor to winning numerous international awards. Later, as a Creative Director I was in charge for two other communication agencies to build their creative departments from ground up and won 72% of all new business pitches.

Entrepreneur

For the last ten years I was in charge of the marketing & communications for a small family enterprise. Against all odds, I helped it grow by 215% during the financial crisis. We had an arrangement allowing me to continue working on communication projects for a handful of select clients. This period helped me shape my CRM skills, empathy to listening to clients’ requests, understanding SEO and Social Media and always think and act as an entrepreneur. This includes optimising and always staying within budget!

PhotographEr